[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalized customer experiences
The Problem
[A] (formerly Simple A) approached us with a common issue: their outdated website and brand identity were not doing justice to their business. The company lacked a clear visual language and struggled to convey their messaging effectively. Their website was basic and uninspiring, failing to engage with potential customers.
The Goal
A complete redesign of their brand identity, with a renewed focus on creating a compelling visual language and messaging that accurately reflected their unique offerings.
Our Role
- Brand Redesign
- Brand Book Design
- Document Standardization
- Web Design
- Web Development
When Alfie joined [A], he was required to perform research and get basic training on [A]'s field to obtain the required understanding of the services we provide, [A]'s market (competitors), and our target audience. He picked up all required knowledge quickly and was an important contributor to our team immediately. In terms of quality of work, Alfie has some of the highest I’ve ever had a pleasure of working with, and he was very flexible and receptive to feedback and changes.
The Solution
New brand name and logo to reflect the cleanliness of their services.
- Brand Visual Identity design: Colors, fonts, illustration style, etc…
- A detailed brand book with standards and guidelines for the usage of the brand
- A new website with better organized content and consistent messaging
- A set of document standards and templates to unify the voice of the brand across all channels
Final Design
