Blue Altair embraces innovative strategies and cutting edge technologies to help propel businesses forward. They aim to eliminate technology barriers in the areas of Data Management, API Management and Integration, Data Science and AI, and Digital Application Development.
Blue Altair’s brand assets and messaging were not consistent and felt outdated, which did not accurately reflect the quality of their services. They needed a complete refresh of their brand, including their visual identity and collateral, to better convey their expertise and professionalism to their target audience.
To create a refreshed and standardized brand identity that accurately reflected their values, services, and vision. The objective was to create an identity that stood out in their industry and conveyed their expertise and quality to potential clients.
- A cleaned up logo that works in most scenarios in context.
- A refreshed color palette that focuses on their “outer space” and “sky” concepts.
- A thorough Brand Book that offers clear and concise guidelines on how to use their brand.
- A library of documents, templates and assets that convey the brand’s voice consistently.